Help your people grow, with confidence and hope.
Doubleknot Works gives coaches, leaders, and organizations practical, creative training and coaching that people remember and use.
You want to help people move forward. The usual training isn’t enough.
People come to you when they feel stuck. You want to give them more than advice. Too often though, professional development means slide decks and one-off workshops that are forgotten by Monday. Coaches second-guess their questions, leaders avoid career conversations, and the people you serve stay stuck.
We believe everyone deserves to feel hopeful about their work, and the people who guide them deserve tools that work.
We’ve spent decades in the room with coaches, practitioners, and teams.
We know what it’s like to stand in front of a group that’s tired of training, or to sit with a client who can’t see a way forward. Our work is hands-on, creative and grounded in research, so the learning lasts. Doubleknot Works brings together Dr. Norm Amundson’s internationally recognized career development research and Andrea Fruhling’s creative coaching expertise.
- 40+ years of career development research and practice
- 30+ countries where our work has been presented, with books translated into 15+ languages
- ICF PCC and Certified Organizational Coach, plus instructor and mentor coach for UBC’s Organizational Coaching program
- Decades of partnerships with career development services serving newcomers, indigenous communities, youth, and more
Trusted by the University of British Columbia, Métis Nation British Columbia, the Canadian Career Development Foundation, S.U.C.C.E.S.S., and Singapore’s Public Service Division.
“One of the highlights of our year.” - Tony Bothello, Director, Career& Volunteer Services, Simon Fraser University
How we work together.
- Tell us what you’re working toward. Book a conversation about your goals, your people and what’s getting in the way.
- We design it with you. This could be a custom workshop for your team, coaching for individuals or groups, mentor coaching, or an online course. Everything is delivered in person or online.
- Your people grow. They leave with practical tools they can use the next day, such as the Hope-Action Theory, the Flashlight Model and LEGO® SERIOUS PLAY®.
Where would you like to start?
For organizations: Design training for your team. Custom workshops build skills and engagement.
For coaches: Join a mentor coaching group or register for one of our courses. Grow your confidence and get what you need to renew your ICF credential.
For individuals: Explore career coaching. Find clarity and move toward a career that’s uniquely yours.
What changes when learning sticks
Without it, training budgets go to sessions nobody remembers, coaches second-guess themselves, and the people you serve stay stuck.
With Doubleknot Works:
- Coaches walk into every session with hope, knowing how to help.
- Leaders hold career conversations that build loyalty and growth.
- Teams leave energized, with shared language and tools.
- The people you serve find clarity, hope and a next step they believe in.
Ready to help your people grow?
Tell us what you’re working toward, and we’ll design something that sticks.
